Celebrities vs Influencers

Celebrities vs Influencers

Did you know that Celebrities are not the only influencers? In fact, in digital marketing, most celebrities are usually lousy at influencing. Here are 9 other types of influencers that you might not know about:1. Bloggers and Vloggers – like Shraddha Sharma. If you...
The Office Life of a Digital Marketer

The Office Life of a Digital Marketer

The life of a digital marketer is a weird one. Unless you do a course on digital marketing, you won’t get a good job. The problem is, most courses out there are HORRIBLE (Seriously, they’re Jaani Dushman bad). The life of a digital marketer is a weird one. Unless you...
ROI Measurement and Sales Call CRO

ROI Measurement and Sales Call CRO

Let’s get real for a second.If marketers didn’t have conversion rates, engagement numbers and email open rates to prove ROI, they wouldn’t have a job. Period. No one asks that from a bus stop standee, but you can’t really track data from a bus stop standee.   But...