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Reddit: The Origin Story of the $500 million Brand

Reddit: The Origin Story of the $500 million Brand

Reddit was one of the first startups out of Y Combinator, receiving $12,000 in funding. Today, they see over 100 million unique monthly visitors a month.  How did founders Alexis Ohanian and Steve Huffman get their first customers? A couple strategies. Both are unorthodox and don’t scale. Hint: Ladies, you’re not the only ones who can ‘fake it till you make it’!In the beginning, the company spent its entire marketing budget ($500) on stickers. Whenever the founders traveled, they would post...

The Office Life of a Digital Marketer

The Office Life of a Digital Marketer

The life of a digital marketer is a weird one. Unless you do a course on digital marketing, you won’t get a good job. The problem is, most courses out there are HORRIBLE (Seriously, they’re Jaani Dushman bad).The life of a digital marketer is a weird one. Unless you do a course on digital marketing, you won’t get a good job. The problem is, most courses out there are HORRIBLE (Seriously, they’re Jaani Dushman bad).So, we did something fun today. We talked to the digital media specialists at...

ROI Measurement and Sales Call CRO

ROI Measurement and Sales Call CRO

Let’s get real for a second.If marketers didn’t have conversion rates, engagement numbers and email open rates to prove ROI, they wouldn’t have a job. Period. No one asks that from a bus stop standee, but you can’t really track data from a bus stop standee.   But there’s still one place where many struggle to achieve attribution—the call center. Sales calls are where the most valuable conversions take place and where it’s most common for marketers to leave attribution data on the table. ...

This Luxury Tea Resort in Darjeeling Relies Only on Digital Marketing for Bookings [Case Study]

This Luxury Tea Resort in Darjeeling Relies Only on Digital Marketing for Bookings [Case Study]

"We went from 30 visitors a month to 9000+ a month on our website in less than 7 months and from 3 guests a month to 20 a month by the end of the first 4 months." Angshuman Borthakur Marketing Manager, Chamong Chiabari Executive Summary Chamong is a luxury tea resort set the seclusion of the Himalayan foothills of Darjeeling. When UrsDigitally took on the project, they were immediately bowled over by the natural charm of the resort and appalled at their lack of exposure and branding. They...

Content Calendars for Digital Marketing in 11 Simple Steps

Content Calendars for Digital Marketing in 11 Simple Steps

If you’ve ever managed a brand, you already know how important it is to have a fixed plan for every brand communication. There are lots of ways to plan your communications, though. The simplest way is to have a content calendar. What’s a content calendar? It’s exactly what it sounds like – a calendar to map out your brand’s content. But it’s not really as simple as schlepping a bunch of titles on your Google Calendar. Not even close! A lot of work goes into creating one and that’s what this...

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Succ33d Academy enables students from all paths to boost their careers with courses that make you more employable by teaching you practical Digital Marketing. Our courses in Digital Marketing were created by the Agency Experts of UrsDigitally (Winners of ASSOCHAM India’s Most Promising Digital Agency Award).

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